INCULTUM marketing and social branding in tourism destinations

A new resource available on the INCULTUM Training Portal

Posted on: 26 February 2024

Share

The new academic course on marketing and social branding in tourism destinations is available in the INCULTUM Training Portal. for free access.

The contents have been developed under the scientific coordination of the University of Pisa, partner of the INCULTUM project.

The course is made of three thematic subsections each composed by several subsection which cover both general marketing and branding issues and many specifics of tourism and place branding, with a special focus on peripheral destinations and local’s involvement. It is all based on tutorial videos supplemented by additional material and quizzes for self-assessment.

 

 

Leave a Reply

Related Articles

INCULTUM and geotourism
Associate Professor Carsten Humlebæk of Copenhagen Business School, partner of the INCULTUM project, recently participated in the first ordinary meeting of the Scientific Council of Geopark The South Fyn Archipelago of which he became a member at the inception of the Council in the summer of 2023. The Council’s role is to be a partner for the Geopark's board and secretariat and provide input for new potential activities and business areas. The council seats biologists, historians, archaeologists...
INCULTUM - Methods for collecting and analyzing tourists and visitors
On February 13th, the INCULTUM pilot coordinated by Uppsala University  held a training session on methods for collecting and analyzing tourists and visitors. The session was held in Uppsala with 15 participants ranging from employees within three different municipalities, place developers, outdoor recreation strategists, and interest organization. During four hours the participants learned about the method that was co-developed by the INCULTUM pilot and Öregrund to understand visitor engagemen...
INCULTUM Training session with heritage specialists in the Municipality of Përmet
Article and images courtesy of Eglantina Serjani (CeRPHAAL) On May 23rd 2023, CeRPHAAL organized a training session with cultural heritage specialists at the Municipality of Përmet, the administrative centre in the pilot area in the Upper Vjosa valley, Albania. The meeting aimed to bring up and discuss issues that cultural heritage tourism sector is currently facing in the area. During the last decades, tourism is emerging as a new and expanding sector in the economy of the region. Howev...
SECreTour at the 17th ECTN conference for smart and sustainable tourism
The 17th annual conference of the European Cultural Tourism Network (ECTN) held in Dublin from 23 to 25 October 2024 concluded with a great success. The conference was dedicated this year to European cooperation for smart and sustainable tourism and it was supported by the Dublin City Council-European Capital of Smart Tourism 2024. Together with very interesting communications from projects and local innovative initiatives, several representatives from very important bodies and organizatio...