Summer school on ICT to promote sustainable tourism

For 2015 the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites (Università della Svizzera italiana - Lugano, Switzerland) has partnered with the University of Milano-Bicocca (Milan, Italy) under the patronage of EXPO Milan 2015 to organise its Summer School.

The Summer School links three elements qualifying EXPO2015: Italian land, the development of the related resources in a responsible way and ICT (as a condition of global development, for its ability to go through space and time and to improve reputation and image while increasing awareness of a place).
The Summer School is committed to discovering the natural and cultural places we live in, and intends to offer an overview of some excellences in the Lombardy region (Italy) and in the Ticino region (Switzerland), with a particular focus on sustainable tourism and UNESCO World Heritage Sites.
A combination of lectures, cases, site visits (including EXPO2015), workshops and group-works will be provided, so to ensure high engagement and retention by all participants.

Subjects overview:

• Sustainable Tourism and (In)Tangible Heritage


• Online Promotion and Communication


• Tourism Development


• Tourism and Religion


• EXPO2015 and Food Sustainability


• eLearning in Tourism


• Online Reputation


• UNESCO World Heritage Sites and Tourism


• Heritage Conservation

Participants:

• Researchers: Advanced Master students, PhD candidates, Post Docs


• Practitioners: World Heritage Site managers, Destination managers, interested Tourism professionals

Partners:
the Summer School is organised in collaboration with the EXPO2015 and the Università degli Studi di Milano Bicocca; it is supported by IFITT – International Federation for IT and Travel & Tourism, the Apindustria Brescia, Incubatore di Imprese di Valcamonica, Comunità Montana di Valcamonica and Confagricolture Lombardia.