Visit the Pop-Up Museum at Sound and Vision! From 12 until 19 January 2017

The theme of the exhibition is ‘Vintage Fashion from the Archive’

Posted on: 16 January 2017

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The Pop-Up Museum at Sound and Vision is a special installation with three wide-screen monitors in an interactive setting. You can interact and control the exhibition with your smartphone. The interactive software has been developed by Noterik BV in cooperation with Sound and Vision, and is an outcome of the EU-project Europeana Space.

Demonstration of the Pop-Up Museum from Beeld en Geluid Labs on Vimeo.

WHY A POP-UP MUSEUM?

In the past few years a lot of valuable cultural content has been digitized: millions of photos, videos and sounds have been made available on the internet. In the three year EU project Europeana Space several pilots have been tried and tested – in the field of interactive TV, museums, games, photography, museums and hybrid publishing – to research new possibilities use this digital heritage and make it relevant for new audiences.

While digital cultural content has garnered many online and virtual exhibitions and has been succesfully picked up by Wikipedia, we think that especially the high resolution material can be better viewed in a physical curated space. In the Pop-Up Museum concept digital material can be viewed and culture can be experienced without the distractions of other apps and e-mail on your laptop or desktop computer. Time-based media such as videos, that require the viewer to take some time to view, can be specifically programmed to make sure the viewer can view it in its own right.

pop-up nisv

Pop-Up Museum installation. © Staalslagerij

 

HOW IS IT MADE?

The software that can be viewed on the screens and smartphones is developed by Noterik BV. Several interactive applications using cultural heritage have been built and tested within the aforementioned pilots and during the Multiscreen Hackathon in Amsterdam. Noterik uses HTML5 software to produce different interaction and playout possibilities between screens. There is also a special editor being developed to control and set up the exhibition, its content and interactions. The software developed by Noterik for this concept goes by the name of MUPOP.

The physical installation, which is shown on the image above, was built by design studio Staalslagerij based in Rotterdam. It’s about 8 meters wide and 2 meters high, and it can be set up in a modular way.

To test the Pop-Up Museum with a public audience it has been taken in to regular programming activities at the Sound and Vision museum in Hilversum. Currently they are running an exhibition on YouTube with the temporary theme Beauty + Fashion. Thanks to the editorial efforts of Evelien Wolda, Kelly Mostert and Marta Franceschini (of Europeana Fashion) amazing content has been found fitting within the Fashion theme. It shows current and historical fashion and considers the ‘vintage’ hype, looking at styles and customs from previous eras and designers. Together with the help of the museum department at the Institute the pop-up installation has been programmed from the 12th until the 19th of January.

photos courtesy of Noterik.

WHAT CAN YOU SEE?

Every screen shows a different mini-exhibition and starts with instructions on how to start the screen with your smartphone. Headphones can be used and are available at the installation. When you press ‘start’ you hear a voice-over introducing you to what you’re about to see next.

 

 nisv1 Screen #1: Guess which fashion eraThis screen shows clips from the Polygoon newsreel archives. After seeing the clip, you will be asked to guess which decade the clip is from. After giving the answer you will be taken to the next screen which will show you the clip again with the correct answer and explanation about the fashion of the decade. The screen will also give back how many correct answers have been given.
 nisv2 Screen 2: From past to presentThis screen shows 5 historical fashion objects as digital images in a cover flow interface. You move through the images by using your smartphone as a touch pad. When choosing one of the images, it will start showing full screen the image of the historical object. Using the touch pad you can swipe left and right to see the modern design that matches the object. The voice-over tells you more about the object, the designer and how the fashion from the past is inspiring the contemporary styles.
nisv3 Screen 3: Timeless IconsThis screen shows 6 famous fashion icons in a cover flow interface. You move through the images by using your smartphone as a touch pad. When selecting one of the icons, the image is shown full screen and the voice-over will tell you what you are seeing. Using your touch pad you can swipe left to see which famous icon the story is centered around.

 

WHERE CAN I SEE THE POP-UP MUSEUM?

The following days the Pop-Up Museum was on show at the Netherlands Institute for Sound and Vision in Hilversum:

  • Thursday 12 January
  • Friday 13 January
  • Saturday 14 January
  • Tuesday 17 January
  • Wednesday 18 January
  • Thursday 19 January

Processed with VSCO

 

After the Europeana Space project ends we hope to show the Pop-Up Museum in different places. If you are interested in using this concept, please visit www.mupop.net for more information.

Processed with VSCO

 

[1] Digital content can be found through these platforms:

–          Europeana.eu

–          Wikimedia Commons

–          Open Beelden

–          EUScreen

–          Europeana Fashion

–          E-Space

 

 

 

 

 

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